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Privacy Policy
This Privacy Policy describes how AURA.COM.MM (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your Personal Information when you visit, use our services, or make a purchase from www.aura.com.mm.
We collect information about you when you visit the Site, register an account, place an order, or contact us. This data falls into two main categories:
A. Information You Directly Provide (Order & Account Data)
When you make a purchase or attempt to make a purchase through the Site, we collect certain personal information from you. This is necessary to fulfill your order and includes:
- Contact Information: Name, email address, phone number.
- Order and Shipping Information: Billing address, shipping address, and details of the products you purchase.
- Account Information: If you register an account, we store your username and password (in an encrypted format).
- Payment Information: We do not store full credit card details on our servers. Payment transactions are handled by our third-party payment processors: KBZ Pay(KPay), KBZ Mobile Banking and AYA Mobile Banking. They are solely responsible for securely processing your payment data, and we only receive confirmation of payment.
B. Information We Collect Automatically (Device & Usage Data)
When you browse the Site, we automatically collect certain information about your device and your activity on the Site. This may include:
- Device Identifiers: IP address, web browser type, time zone.
- Usage Data: Individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.
- Cookies: Small data files placed on your device or computer, often including an anonymous unique identifier.
We use your personal information for various business purposes, including:
- Fulfilling Orders: To process your payment, arrange for shipping, and provide you with invoices or order confirmations.
- Communication: To communicate with you regarding your order, respond to inquiries, and provide customer support.
- Account Management: To manage your registered user account on the Site.
- Marketing & Promotions: To send you marketing communications or special offers if you have opted-in to receive them.
- Fraud Prevention & Security: To screen orders for potential risk or fraud, particularly using IP addresses and billing information.
- Improving Our Site: To analyze how our customers browse and interact with the Site, allowing us to improve our products, services, and overall website experience.
We share your Personal Information with third parties to help us use your data as described above.
- Service Providers: We share necessary data with companies that perform critical services for us, such as:
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- Payment Processing: KBZ Pay(KPay), KBZ Mobile Banking and AYA Mobile Banking to process your payments.
- Shipping & Fulfillment: A local delivery provider to ship your order.
- Analytics: Google Analytics to help us understand how customers use the Site. You can read how Google uses your Personal Information here: Google Policy.
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- Legal Compliance: We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your Personal Information may be transferred as part of the transaction.
Depending on your location, you may have the right to access, update, or delete the personal information we hold about you.
- Access/View: You can request a copy of the personal data we hold about you.
- Correction/Update: You can request that we correct any inaccurate information.
- Deletion/Erasure (“Right to be Forgotten”): You can request that we delete the personal information we hold about you, subject to certain legal exceptions (e.g., retaining transaction records for tax or legal purposes).
- Objection/Opt-Out: You can object to certain data processing, such as opting out of marketing emails.
To exercise any of these rights, please contact us using the contact information provided at the end of this policy.
We use cookies to enhance your shopping experience and for analytics.
- Purpose: Cookies are used to store details of your shopping cart, remember your login, and track site usage.
- Your Control: You can control and manage cookies in your web browser settings. Please be aware that blocking cookies may impact your ability to use certain features of the Site, such as placing an order.
When you place an order through the Site, we will maintain your Order Information for our records for a minimum of one year, unless and until you ask us to delete this information. We retain this data to fulfill our legal obligations, such as for tax and accounting purposes.
We take reasonable steps to protect your Personal Information from unauthorized access, alteration, disclosure, or destruction. We use Secure Socket Layer (SSL) technology to encrypt data transmitted between your device and our servers. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee its absolute security.
We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. The ” Last Updated ” date at the top of the policy will indicate when it was last revised.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email or by mail using the details provided below:
- BioCare Myanmar Co., Ltd.
- info@aura.com.mm
- No.(157)(B), Ground Floor, Latha Street(Upper Block), Latha Township, Yangon 11131